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Roland Sands

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Roland Sands biker gear

Roland Sands rode his name into motorcycle racing legend in the nineties, smashing a series of track records and taking the 1998 American Motorcyclist Association 250GP championship along the way. His work as a motorbike and riding gear designer in more recent years has been every bit as groundbreaking.

Roland Sands Design has become a household name in the industry since the company launched in 2005, fusing racetrack expertise with a dash of Californian chopper culture to outstanding, award­winning effect. Today, their starry roster of clients includes Ducati, Dunlop, Harley­Davidson, Toyota, Triumph and Yamaha.

From Barfly bomber jackets to stars ’n’ stripes helmets, Roland Sands Design channel a colourful strain of retro cool that you’ll never quite find anywhere else.